Sabrina Carpenter and Dunkin’ are shaking things up for the new year with Sabrina’s Brown Sugar Shakin’ Espresso, a new coffee drink inspired by her hit song, “Espresso.”
This handcrafted iced drink is made with Dunkin’s espresso, brown sugar and oat milk, all shaken together for a frothy treat. The launch coincides with Dunkin’s new ad campaign, Shake That Ess’, which brings Sabrina’s playful personality and humor to life in the brand’s world. The ad features Sabrina dancing and surveying a room of people shaking their drinks, with “Espresso” playing in the background, it’s a fun and silly vibe.
Sabrina is stoked about the collab which celebrates her hit song and Dunkin’s bold, delicious coffee. “We wanted to bring some fun to guests’ everyday coffee order,” says Dunkin’s chief marketing officer, Jill McVicar Nelson. With Sabrina, America’s favorite pop star, Dunkin’ gets a fresh new look.
Along with the drink launch, Dunkin’ will also release a limited-edition Shakin’ Espresso Shaker on New Year’s Eve and offer a $5 Meal Deal with two Wake-Up Wrap sandwiches and a medium hot or iced coffee. Plus, seasonal treats like Lava Cake Signature Latte and Iced Lemon Loaf will be back.
